A smart graphic system.

Client

Sony Channel

Industry

Entertainment

Services

Brand Identity, Content, Design

We helped Sony Channel design a visual identity that could act as an umbrella for its diverse catalog of series. The result: a versatile, powerful graphic system that adapts to any format and medium.

We designed a scalable system, true to the master brand guidelines, while preserving each series' identity.

We created Key Visuals and hundreds of adaptations, using high-quality assets provided by the Sony Channel team.

The assets were rolled out across multiple formats, from large-scale outdoor to digital social content.